Sunrise Produce, a wholesale produce distribution company based in Southern California, announced its acquisition of Moceri Produce ("Moceri"), a specialty produce distributor based in San Diego. "This strategic acquisition expands Sunrise's local footprint in San Diego to become the city's largest produce distributor and one of the leading produce distributors in Southern California," a release states. Terms of the transaction were not disclosed.
Moceri will continue to operate in San Diego but will now have new, added support from Sunrise to continue providing the best quality and service in the region. David Sapia will continue as President and CEO of Sunrise, and John and Dominic Moceri, Co-owners of Moceri, will continue to drive the San Diego operations and join Sunrise's executive leadership team.
"We are very pleased to acquire Moceri whose business and culture we have always admired," said David Sapia, President and CEO of Sunrise. "We are complementary brands, and our combined relationships and sourcing networks position us to deliver the best customer experience in the produce industry. To the greater benefit of customers, this acquisition grants wider access to both brand's sourcing, vendor relationships and distribution assets, which enables Sunrise to capitalize on Moceri's robust distribution network and San Diego distribution center."
"Sunrise and Moceri share a passion for the produce industry and our loyal customers," said John Moceri. "A partnership through this transaction makes sense for both of our customer bases. We look forward to working with one of Southern California's best in the produce distribution space and to continuing to drive our business forward."
"With a long and successful history, this combination is the logical next step for Moceri as we enter this next chapter of growth with Sunrise. We are excited for all of us to be working together as today's milestone will undoubtedly provide increased density for Sunrise in the San Diego area and help both organizations to continue to serve our customers with the quality they love and expect from us," added Dominic Moceri.
Moceri Produce traces its roots back to 1983 and has developed a strong reputation as San Diego's premier produce company. Owned by the Moceri family since its inception, the company has become deeply engrained into the San Diego community's fabric. Moceri sources its products globally from a diversified supplier base to meet customer needs throughout the San Diego metropolitan area.
"This acquisition is a great opportunity for Sunrise as we continue on our strategic growth plan," added Mr. Sapia. "San Diego is a fantastic opportunity for growth and Moceri provides a wonderful complement to our business efforts in the area.
In 2022, Investcorp, a leading global alternative investment firm, announced its acquisition of a majority stake in Sunrise Produce and continues to maintain its stake in the Company.
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