As of July 1, supermarkets in France must post a sign warning consumers about the reduction in weight or volume of their products, a practice known as shrinkflation. This measure, detailed in a recently published government decree, seeks to make the covert price increase by modifying product formats more transparent.
The obligation to report these modifications will apply to all stores with an area greater than 400 square meters. Consumers must be informed of any shrinkage in volume or weight in packaged products, including food and non-food products, excluding those packaged in varying quantities or sold in bulk.
The sign or label must specify how the format has been reduced and how the price per unit of measurement has changed, to show if the change in format translates into a price increase. Those who fail to comply with this new regulation will face financial penalties of 3,000 euros if the offender is a person, and 15,000 euros if it is a company.
Source: efeagro.com