Gee Whiz, a grower of Washington apples and cherries, announces it has doubled the volume of fresh cherry shipments available to U.S. retailers this summer. This season also marks the first year the company will be offering program volumes to the domestic market including Early Rainiers, Rainiers, Cristalinas, and Black Pearl.
Gee Whiz cherries are known for their flavor due to their unique growing practices including the strategic use of shade cloth across all cherry acreage, hand thinning of each tree to yield larger fruit size than the industry average, and their trellis system that also drives fruit growth, allowing for perfect spacing, ideal light, and optimal air circulation.
"We are proud of the global reputation we have earned for our luxe fruit quality," said Brian Traum, director of sales and marketing. "With each new season, we push ourselves to think beyond standard industry practices to deliver the most exceptional eating experience for our shoppers. Our team is excited to have the ability to serve more of the North American retail market with this additional cherry acreage."
The first shipments of Gee Whiz cherries will start hitting retail stores the week of June 17th and are expected to ship through the first week of August.
For more information:
Gee Whiz
Tel: +1 (509) 784-1711
http://www.geewhizfruit.com/