In a surprising turn of events, the usually bustling watermelon market in Kashmir has witnessed quite a downturn, with sales plummeting by an alarming 50%. This sharp decline has been attributed to widespread rumors regarding the use of harmful chemicals in the cultivation process. The local populace, traditionally enthusiastic about this summer staple, has been deterred by claims suggesting that the watermelons are being artificially ripened using carcinogenic substances.
Nearly all fruit vendors across Srinagar city and other districts in the valley are expressing concerns. They attribute a decline in business to an 'unverified' claim by a doctor suggesting that watermelons are early-ripened fruits. "We have been selling the watermelons for the past many years and would earn a good amount of money, but ever since rumors about watermelons being artificially ripenined has spread across, consumers are hesitant in buying the fruit," said one vendor.
Kashmir Observer earlier reported that the Food Safety Drugs & Food Control Organization, Kashmir Division, has directed the concerned officials to undertake rigorous market inspections of fresh fruits and vegetables and other food items along with the sampling. As the industry navigates through these challenging times, the focus remains on debunking myths and ensuring that the public is informed about the safety and quality of their produce.
Source: menafn.com