Icon USA, also known as the 'Stars and Stripes' brand. In 2019, the launch of Icon USA marked an important move for Aartsen, establishing itself as a premier supplier of high-quality American products to consumers in Asia and Europe. Initially targeting the Asian market with a selection of cherries and grapes, the brand has now strategically expanded its product range with walnuts and a variety of citrus fruits (grapefruit, oranges, lemons and mandarins). "The next goal is to pack the most premium apples, sweet potatoes and blueberries under our own label", tells Menno van Breemen of Aartsen.
"The foundation of our brand identity and strategy is deeply rooted in our collaborative relationships with our growers. The brand strategy from Aartsen is build on the origin from the product. The goal is to find the best fruit and vegetables per origin and combine them into a stable returning brand for our customers. With a high quality spec. We have many well-known brands from different origins which have a good stable reputation in the various markets where we distribute in Europe and Asia. Think of (among others) Mamba from South Africa, Grandezza from Latin America, UNO from Spain, and Capito from Italy."
"From the US we proudly present our premium products from California, Texas and Washington State, where each fruit is produced and selected with care to meet our quality standards. The expansion of our range to include walnuts and citrus fruits marks a new phase in our ambition to offer a diverse and high-quality product range throughout the year. Our new arrivals of Minneola's is the starting point of our new citrus line for our customers."
"Our partnerships with our producers extend beyond traditional trade relationships and are built upon a shared vision: to supply superior quality cherries, mandarins, oranges, grapefruits, grapes, and walnuts under the Icon USA label which benefits our customers and production partners."
Voor meer informatie:
Menno van Breemen
Aartsen
Tel: +31 (0) 765 248 105
Mob: NL +31 (0) 634 371 358
Mob: HK +85 293 198 078
menno.van.breemen@aartsen.com
www.aartsen.com