Ramadan will tentatively be celebrated from March 10 until April 9 and during the celebrations, many Muslims turn to dates for both their nutritional value and cultural significance. As a rich source of energy and essential nutrients, dates sustain individuals during the day-long fasts. Additionally, breaking the fast with dates aligns with the tradition established by the Prophet Muhammed, making it a cherished part of Ramadan rituals.
“For us, Ramadan holds great significance as it marks a peak season for date consumption,” says Bridgette Weber with Bard Valley Natural Delights. “It’s a special time when there is an increased demand for high-quality dates, and we take pride in providing premium, wholesome dates that cater to the specific needs of the Muslim community during this sacred month,” she said. The demand for the date category has demonstrated consistent year-over-year growth during Ramadan, and Weber anticipates this trend to continue. “Our retail partners are increasingly leveraging our unique pallet and shipper displays to maximize sales during this crucial season.”
Whole Medjool dates
“We stand out from other date growers and shippers through our commitment to consistent quality,” shared Weber. “The distinction becomes particularly important during Ramadan, a period when individuals actively seek out and share premium dates with friends and family.” Window lid boxes, ranging from 2 lbs. to 11 lbs., showcase the exquisite presentation of our whole Medjool dates. They offer consumers flexibility in choosing the size that suits their needs, ensuring freshness, quality, and convenience during the Ramadan season.
International demand
While the majority of Natural Delights’ dates are consumed domestically in the US and Canada, the company experiences remarkable growth in various international markets leading up to Ramadan. “Our consistent quality and distinctive packaging have gained widespread acclaim,” Weber shared. As result, international orders have already been dispatched, ensuring the dates reach the shelves in advance of Ramadan. “Our collaborative efforts with distributors, retailers, and other partners underscore our commitment to meeting the heightened demand seamlessly.”
For more information:
Bridgette Weber
Bard Valley Natural Delights
Bridgette.weber@bvdg.com
www.naturaldelights.com/ramadan