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Potatoes New Zealand chief executive wants a new strategic plan for domestic potato growers

New Potatoes New Zealand chief executive Kate Trufitt wants a new strategic plan for the country’s 174 spud growers. Trufitt says growers will help PNZ management and board draw up the new plan.

“To ensure our growers and members are part of this process I am spending time visiting them over the next six months,” Trufitt said. “The sector has its challenges and it is up to us at PNZ to listen to our stakeholders and develop an enduring plan to ensure longevity and growth for the sector.”

“We have a grower base of around 174, so it’s not a large grower base and should be fairly simple for my team, and the board, to get around to the growers and understand what they need from PNZ and also envisage where the industry is going.”

Ms Trufitt also points out that some growers are fourth generation farmers with a lot of experience growing potatoes. She says she recently met one of the larger potato growing families and was impressed with their knowledge.


Source: ruralnewsgroup.co.nz

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