The cost of vegetables and leafy greens is set to come down as the summer months bring better growing conditions on farms and volumes increase.
Leaderbrand chief executive Richard Burke said there had been a lot of talk lately about food prices driving inflation, and fresh produce being a big part of that reports www.stuff.co.nz
Food prices increased by their largest jump in 14 years in October, up 10.1% year-on-year, Stats NZ data showed. Fruit and vegetables were up 17%.
Burke said warmer weather meant paddocks dried out faster, which was better for plant growth.
This in turn meant better yields that could be passed on to consumers at lower prices.
Over the next month Leaderbrand would sell produce at a lower price than it cost to grow it, he said, to try to drive customers to buy.