The State Government of Victoria has approved plans for a US$197 million (A$300 million) potato processing facility in Dooen, near Horsham. The project, led by Farm Frites Australia, will produce frozen chips, fries, and other potato-based products for national distribution to restaurants, takeaways, and food service outlets.
The 24-hour operation received its planning permit under the Development Facilitation Program, which accelerates approvals for projects that contribute to the state's economic growth. Once operational in 2027, the facility is expected to process up to 250,000 tons of Australian-grown potatoes annually and create 250 jobs.
Farm Frites Australia general manager Kieran Prestidge said the Wimmera region was selected for its central location and strong transport links. "Farm Frites Australia is delighted to have chosen Dooen, and the Wimmera, for our first Australian production facility and our $300-million investment in Victorian jobs, Australian farmers and local manufacturing," he said. "Dooen is perfectly located between the best growing regions in Australia and has excellent road and rail links, which will help us put more Australian produce on plates and tables all around the country."
Farm Frites operates globally with facilities in the Netherlands, Belgium, Poland, and Egypt, supplying potato products to more than 100 countries. The Dooen site will be its first processing plant in the southern hemisphere.
Horsham Rural City Council welcomed the decision to locate the facility at the Wimmera Agriculture and Logistics Hub. Acting Mayor Brian Klowss said, "This is a huge tick of approval for our agricultural community. It will support Australian farmers, create jobs for local workers, and offer training and career opportunities for students."
However, the Victorian Farmers Federation (VFF) raised concerns about project coordination and the potential impact of nearby developments, including the proposed Avonbank mineral sands mine and VNI West transmission project. VFF president Brett Hosking said, "This facility sits within a few hundred metres of the proposed Avonbank Heavy Mineral Sands Project. It is dependent on a constant and reliable supply of production from Victoria's potato growers, who are currently at risk of having their production impacted by the proposed VNI West transmission project."
Victoria produces more than 263,000 tons of potatoes annually, accounting for 21 per cent of Australia's US$657 million (A$1 billion) potato industry. The VFF is calling for improved consultation with landholders and stronger planning frameworks to protect agricultural land and food production.
Economic Growth and Jobs Minister Danny Pearson confirmed the project approval, stating it would generate new employment and support regional development across the state.
Source: The Weekly Advertiser
