Driscoll's announced the appointment of Jiunn Shih as its first global chief marketing officer (CMO), effective September 15, 2025. This strategic addition to the company's leadership underscores its commitment to strengthening its global brand, delighting consumers, and driving purpose-led growth.
In this newly created role, Shih will build a global marketing structure and expand investment in brand programs across the company's markets. He will be based in Hong Kong, relocating from Singapore.
"We have built our reputation on delightful flavor, quality, and strong relationships with growers, customers, consumers, and communities. With Jiunn's leadership, we are taking the next step to ensure our brand continues to reach and resonate with consumers worldwide," said Soren Bjorn, CEO of Driscoll's. "His track record of building purpose-driven brands and inspiring global teams makes him an ideal leader for this new chapter."
© Driscoll'sJiunn Shih
Born and raised across multiple continents, Shih brings a unique multicultural perspective, complemented by extensive experience across Europe, Asia, and the Americas. He has more than 20 years of senior leadership experience in FMCG and agribusiness, with roles at Zespri, Unilever, Syngenta, and L'Oréal. Most recently, as chief marketing, innovation & sustainability officer at Zespri, Shih spearheaded the company's brand and growth strategy, launched a pioneering sustainability innovation fund, and drove new product innovations across global markets.
"Joining Driscoll's felt like a natural step for me," said Shih. "It's a company built on care—for flavor, for growers, for customers, for consumers, and for the planet. I'm excited to help unlock even more of the brand's potential through creativity, consistency, and consumer connection. Together, we can grow something extraordinary, berry by berry."
The creation of the global CMO role marks a significant milestone in the company's evolution. Shih will work closely with regional Business Unit leaders to align marketing strategies and scale global programs.
For more information:
Frances Dillard
Driscoll's
Tel: +1 800 871 3333
[email protected]
www.driscolls.com
