According to an international team at EastFruit, the start of the 2025 blueberry season in Eastern Europe, Central Asia, and the Caucasus has revealed significant differences in both price levels and price trends. Weather conditions are already playing a major role in determining supply volumes and export potential across the region.
Poland
In Poland, one of Europe's leading blueberry exporters, the season is just getting underway. The first batches are arriving at wholesale markets, and prices remain variable due to the simultaneous presence of local and imported blueberries. Wholesale prices as of early July range between €7.00 and €10.00 per kilogram in Warsaw, €8.00 to €10.00 in Łódź, and €9.50 to €11.00 in Poznań.
Ukraine
Ukraine began its blueberry harvest on June 25–26, about one week later than last year. Normally, Ukraine starts its harvest roughly two weeks earlier than Poland, but cold and rainy weather has narrowed this gap to just one week. As of July 1, 2025, wholesale market data shows average prices have already declined due to increased supply, with small wholesale lots selling for around €6–€7 per kilogram. Larger batches are typically priced 10–15% lower.
The initial high prices quickly corrected as more berries reached the market. However, poor weather continues to hinder exports. Despite this, major Ukrainian growers have begun shipping fresh blueberries to EU countries, particularly Germany and the Netherlands.
Georgia
In Georgia, the season began three to four weeks earlier than in Ukraine. However, unfavorable weather has complicated market dynamics. As of July 1, export-quality blueberries are priced between €3.60 and €4.50 per kilogram. Despite these competitive prices, heavy rains are hampering harvest and transport, leading to a significant reduction in export destinations. Exports to the EU have nearly ceased due to fears of spoilage during long-distance shipping.
This marks the second consecutive year of rain-related challenges during the ripening period, prompting Georgian growers to explore protective measures for their plantations.
Uzbekistan
In Uzbekistan, blueberries are still considered a niche product. Most supply comes from imports, although local blueberries are beginning to appear at markets. Their high prices allow farmers to bypass traditional retail and sell directly, including via platforms like Instagram and TikTok.
Prices vary widely in the domestic market. In the "Korzinka" supermarket chain, blueberries are priced at €25.33 per kilogram, while direct-from-farm offers are now available at around €12.00 per kilogram.
Outlook
In the coming weeks, Europe's blueberry market is expected to become increasingly dynamic. Georgia is likely to end its season soon and shift its focus to exporting remaining volumes to Russia, as competition with lower-cost blueberries from Ukraine and, soon, Poland will make EU exports less viable.
Source: EastFruit
