The Casino Group has just announced the signing of a partnership agreement with H&S Invest Holding to open more than 210 convenience stores throughout Morocco over the next 10 years under the Franprix and Monoprix brands.
This partnership marks a decisive step in the Casino Group's new international expansion strategy, which focuses on franchising to strengthen the international presence of its iconic brands, according to the press release. The Casino Group is already present in more than 20 countries.
For the Moroccan group H&S Invest Holding, "this alliance is part of a drive to diversify its retail division. By introducing Franprix and Monoprix to Morocco, the Group aims to enrich the national convenience store offer by providing innovative concepts combining quality food products, fast food, everyday services, and a digitalized customer experience. The first stores will open in 2026, with a focus on quality, proximity, a range of carefully selected fresh products, and a large proportion of local products."
For more information:
groupe-casino.fr
