The ongoing global interest in turmeric has prompted Northland's economic development agency, Northland Inc., to explore potential cultivation opportunities within the region. With changes in regulatory requirements and climate conditions, Northland's primary sector seeks diversification beyond traditional crops like dairy, kiwifruit, and avocados. Turmeric and ginger are two potential alternatives under consideration.
Turmeric, a spice derived from an ancient root in the ginger family, has seen a rise in use as a health remedy and dietary ingredient. Projections from a Research and Markets report indicate the global turmeric market may reach approximately US$400 million by 2030, up from $267 million in 2023. Similarly, ginger's applications in food, beverages, pharmaceuticals, and cosmetics are expanding, with the global market expected to grow to about $6.56 billion by 2029, from $4.88 billion in 2024.
To assess these opportunities, Northland Inc. has initiated market studies on the feasibility of establishing turmeric and ginger industries in the region. Vaughan Cooper, head of investment and infrastructure at Northland Inc., noted the organization's Tuputupu strategy aims to identify how the region can diversify and add value in the primary sector. This involves evaluating land use adaptations in response to climate change and the market potential for new crops.
"Community workshops held last year generated lots of feedback and about 80 ideas of new crops the region may be able to grow," Cooper stated. Northland Inc. is currently conducting market studies on five crops, including turmeric and ginger, to determine market viability.
The studies will analyze the feasibility of cultivating turmeric and ginger in Northland and explore potential market differentiation. They will also examine the possibility of growing these crops in the shoulder season and assess their taste profile compared to existing market offerings.
Cooper emphasized the importance of market awareness and competitiveness, stating, "We are looking at crops that would work for national and international markets, and that can compete on a commercial basis."
The study tender closed on May 23, with draft studies expected by July. Findings will be shared with growers to inform future planning. The successful commercialization of turmeric and ginger could enhance productivity and diversify farming systems for Northland landowners and growers.
Source: The Post
