Sunkist is spotlighting its California-grown grapefruit and introducing a new way to enjoy it — the 3lb. and 5lb. Grapefruit Combo Bags, now shipping nationwide.
This comes at a time when citrus demand is climbing and shoppers are seeking fresh, flavorful convenience. "Grapefruit brings a refreshing twist to summer," said Cassie Howard, sr. director of category management and marketing at Sunkist Growers, Inc. "While citrus shines brightest in winter, our grapefruit and summer varieties are perfect for warm-weather moments. Our new 3lb and 5lb grapefruit combo bags are making it easier for families to enjoy fresh Sunkist citrus with convenience and value top of mind."
© SunkistGrapefruit is seeing renewed enthusiasm among health-conscious shoppers.
According to a recent Sunkist-commissioned study, citrus consumption continues to grow, with over 80 percent of fresh fruit consumers eating some type of citrus weekly — a six-point year-over-year increase. Grapefruit is seeing renewed enthusiasm among health-conscious shoppers, with premium perception of the company's fruit rising over the past year.
The newly designed combo bag, available for both California-grown Star Ruby and Marsh Ruby grapefruit varieties, offers a colorful mix. "The combo bag is designed with our consumers in mind," added Howard. "It reflects what shoppers are looking for: flavor, variety, freshness you can see, and the trusted quality of Sunkist citrus."
In recent in-market trials of Sunkist grapefruit, consumers praised the sweet-tart flavor, high vitamin C content, and added nutritional benefits like vitamin A and fiber. Most enjoy their grapefruit as a morning boost or refreshing snack — and over half expressed interest in incorporating grapefruit into more meals, particularly at dinnertime. With 80 percent seeing it as an incremental addition to their fruit basket, the combo bag presents an opportunity to drive both repeat purchases and new usage occasions.
© Sunkist
The 3lb and 5lb Grapefruit Combo Bags, now shipping nationwide.
Howard highlighted new recipes the company is bringing to consumers this summer: "Our Grapefruit Breakfast Boats are perfect for a refreshing start to your day. Try out Grapefruit Coconut Pie Cups for a delightful dessert. For a vibrant summer appetizer, our Grapefruit Ceviche is a must-try," says Howard.
To bring the category to life in-store, Sunkist is inviting retailers to join its Grapefruit Display Contest, running from May 1 to August 1. Local Sunkist sales reps can be contacted for contest rules and participation methods.
In addition to grapefruit, the cooperative's seasonal lineup features Valencia oranges and lemons — all available in conventional and organic varieties.
For more information:
Garrett Stolz
Sunkist Growers
Tel (+1) 661.290.8772
[email protected]
www.sunkistgrowers.com
