The latest data compilation from British Apple & Pear (BAPL) growers reveals the volume of British apples sold to UK supermarkets in December 2024. This information, while accurate at the time of publication, is subject to updates due to occasional late data submissions from growers.
For December 2024, the data showcases the tonnes of British apples distributed to UK supermarkets by BAPL growers. Additionally, this monthly data is analyzed to show the percentage of all British apples sold in supermarkets (represented by a green line) against the supermarket's total grocery market share (depicted by a red line). Despite expectations for these percentages to align closely, discrepancies are evident, indicating varying performance levels among supermarkets in promoting British apples.
This pattern of analysis and comparison is consistent across previous months, including November, October, and September 2024. Each month, the sales data is scrutinized not only for the volume of British apples sold but also for the market penetration relative to the supermarkets' overall grocery shares. This ongoing analysis provides valuable insights into the market dynamics and the performance of supermarkets in supporting British apple growers.
The data presented is subject to retrospective updates based on late submissions from growers.
To view the full report, click here.
For more information:
British Apples & Pears
Tel: +44 01507 353778
Email: [email protected]
www.britishapplesandpears.co.uk
