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How Moroccan raspberries overcome French consumers’ patriotism

According to EastFruit, Morocco set a new record for exporting fresh raspberries to France, a country known for its preference for local products, based on the results of the 2022/23 season. Moreover, Moroccan producers were the main contributors to the overall growth of fresh raspberry imports in France.

During the MY 2022/23 (July-June), Moroccan exporters sold more than 6,000 tons of fresh raspberries to French importers, a 20% increase from the previous season. Compared to the 2020/21 season, Morocco’s raspberry exports have almost tripled!

The surge in fresh raspberry supplies from Morocco was the primary reason for the overall rise in imports of this product in France. By the end of the 2022/23 season, French importers bought over 24,000 tons of fresh raspberries from foreign markets, and Morocco maintained its position as the second largest supplier with nearly a quarter of the market share!

It is worth noting that France, which is famous for its patriotic consumers and government programs to boost consumption of local products, is a net importer of fresh raspberries. During the 2022/23 season, only 7,300 tons of this berry were exported from France.


For more information: east-fruit.com

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