The early lower and delayed volumes of Peruvian blueberries is not all bad news as prices in the China market are trending higher. Following last week’s Asia Fruit Logistica, Alejandro Sanhueza, Director of blueberry sales and operational planning for Agrovision Peru, could visit markets and see prices and the demand for himself.
“At the moment the volume is very low. The price is between 180 RMB to 200 RMB ($27.4) per 1.5 kg box in the China market. Two weeks ago I saw the fruit in the Shanghai and Guangzhou markets with prices from Peru between 150 RMB to 190 RMB ($26) per box. That’s a very good price because the season is delayed. We have very low volume now in the China market,” said Sanhueza.
Agrovision is a vertically integrated grower, packer, shipper, and marketer of superfruits from Peru, Mexico, Morocco, and the USA (Oregon). The export markets in North America, the UK, Europe, China, Southeast Asia, and Central and South America. They supply premium core superfruits, including blueberries, raspberries, blackberries, and table grapes.
“Our premium extra large and firm jumbo Sekoya varieties come to China. Our very sweet medium sized Bianca too. China represents almost 35%-40% of our volume. This year about 12-14 million kg’s is going to China, that’s why we send our premium varieties with 60% of our volume making up the premium varieties.”
Agrovision distributes their blueberries in China under the Bigsky brand. Sanhueza was happy with all the client meetings and big interest from attendees to taste their blueberries at their stand in Hong Kong. “It was an opportunity to meet with our customers, it is the best show in Asia. There was many people visiting our stand of Agrovision Peru where we received very good feedback on our fruit,” he concludes.