A new class of apple from New Zealand

Introducing Posh™, New Zealand’s glass of bubbly in apple form. “Elegant, crisp and honey-kissed,” Posh™ has been developed as a premium choice for discerning apple-lovers.

Next Generation Apples has launched Posh™, one of the latest global apple varieties to be developed through Aotearoa New Zealand’s breeding programme, run by Plant & Food Research and commercialised by Prevar.

The first container of Posh™ arrived in Guangzhou market this week, with small commercial volumes available from Taylor Corporation and Golden Bay Fruit.

The Posh™ apples’ parentage consists of Honeycrisp and Sciros. “What’s really interesting about Posh™ from a grower perspective, is that it has the sought-after delicate texture and taste profile of Honeycrisp, but is far easier to grow” says Next Generation Apples Chief Executive, Evan Heywood, “part of the new variety development process includes cross breeding varieties to try to phase out inherent defects while improving tastes and looks, in this case Plant & Food Research has delivered on all three. The yield per tree is also high due to the large fruit size and good colouration.”

Next Generation Apples is the global exclusive license holder for growing & marketing the variety, and has planted 50 hectares to date among their own growers. Next Generation Apples is also seeking expressions of interest from independent growers to be part of the commercial growing pilot.

For more information
Eleni Hogg
Next Generation Apples
Email: eleni@goldenbayfruit.com

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