Clarifruit QC software -

AI-powered fresh produce quality inspection innovations on show in Asia

Clarifruit offers an AI-powered quality control software for growers, exporters, marketers and distributors across the fresh produce supply chain. Elad Mardix, CEO and Co-founder at Clarifruit, will be one of the speakers at the upcoming Asia Fruit Logistica conference. "In addition to presenting a talk on AI on day two of the conference, I will be leading a panel discussion with Clarifruit customers and the world’s leading pineapple & banana exporter, Dole Sunshine," says Mardix.

Clarifruit’s AI solutions on display in Asia
In his talk, Mardix will be showcasing the role Clarifruit is playing in harnessing the power of AI to redefine the way fresh produce is evaluated, and setting new benchmarks for an industry where precision really matters.

"Through our cutting-edge technology, Clarifruit empowers leading industry players with more accurate, efficient and scalable quality assessment tools. By automating and streamlining quality control workflows, Clarifruit’s clients are boosting their productivity and profitability, while reducing waste, a crucial step in making the industry more sustainable and resilient," says Mardix.

Spotlight on Dole Sunshine
"One of the companies who have achieved significant results through their partnership with Clarifruit is Dole Sunshine. As a global leader in fruits and vegetables, Dole set out to achieve zero fruit loss by 2025. To pursue that goal, they needed to automate their Quality Control (QC) processes and maintain a consistent quality of supply. In partnership with Clarifruit, beginning in mid 2021, Dole initiated a global deployment of Clarifruit's AI-powered QC platform, enabling real-time data collection, analytics, and seamless integration with third-party systems. This collaboration led to a remarkable 2X productivity increase of Dole’s QC processes, reduced rejections, centralized data, increased objectivity, and improved training.
As Dole and Clarifruit continue to expand this transformative partnership to diverse markets and fruit categories, we’re forging a future of efficiency, sustainability, and innovation in the fresh produce supply chain," explains Mardix.

He is excited to be joined by representatives of Dole on stage at Asia Fruit Logistica, where they’ll unpack this remarkable story in more detail.

A chance to meet Clarifruit in person
"If you’re attending the conference this year, we’d love to connect with you. Be sure to come to our speaking session on Day Two: Tech & Innovation, September 7th from 10:30-11:30 AM, and schedule some time for an in-person meeting to learn more about how Clarifruit is transforming fresh produce quality control for the better," concludes Mardix.

For more information:
Talia Zimmerman

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