Greenhouse producer Nature Fresh Farms introduces its Nature Fresh Farms Organic Greenhouse Berries™. The company says it has become the only greenhouse producer to grow and market organic greenhouse-grown strawberries in North America.
"We are always looking for ways to support our customers by listening to their challenges and addressing their concerns," said Matt Quiring, senior vice president of sales & marketing. "One such challenge was field berry supply, particularly with ongoing weather and water challenges that continue to impact field growers and cause inconsistent supply. Our organic greenhouse berries address this concern, providing peak supply while field grown is most depleted and filling in supply gaps."
The company's controlled environment agriculture growing practices require approximately 70 percent less water for strawberry crop growth.
Nature Fresh Farms' controlled environment agriculture growing practices require approximately 70 percent less water for strawberry crop growth while allowing for increased crop cleanliness and close-to-market production.
"Greenhouse-grown berries are the future, and we know that also includes organics," said Quiring, adding that greenhouse farmers don't face the challenges of weather, drought, fire, or overspray that field farmers do. "Because of this, greenhouse farmers are able to provide a favorable crop that is consistent in flavor, freshness, quality, and availability and provide consumers with a fresh berry that is selected for taste and eating experience versus shelf life and transportability."
Matt Quiring says greenhouse farmers are able to provide a favorable strawberry crop that is consistent in flavor, freshness, and quality.
With its new 45-acre organic strawberry facility coming online this Fall, the company is focused on developing retailer partnerships within the berry category, noting the increase in organic purchase trends over the past several years.
"Aligning our sales team with the strategic focuses of our business and that of our partners allows us to continue to provide insights, strategic development opportunities, and marketing campaigns to help drive the success of the program, increase revenue, and promote repeat purchases," said Quiring.
The Nature Fresh Farms team will be at booth #500 during the upcoming Southern Innovations trade show in Charlotte, North Carolina, September 14-16, 2023.
For more information
:
Krysta Markham
Nature Fresh Farms
Tel.: +1 (519) 326-1111 ext.1630
krysta.markham@naturefresh.ca
https://www.naturefresh.ca/