New data from reveals that searches for ‘frozen peas’ in the UK increased 20% in the last 12 months, with more than 2,000 hits in the last month alone. OF course, the Great British Pea Week is returning between July 3-9. Now, the ‘Yes Peas!’ industry campaign, dedicated to championing the frozen pea, says Brits are increasingly shopping at Aldi and Lidl, rather than Morrisons, as they look to reduce the cost of their shopping basket.
The Great British Pea Week is the annual celebration that champions the UK pea industry, whose farmers work around the clock each summer to deliver 2bn portions of frozen peas to the nation each year – with most making it to the factory and through the freezing process in under two and a half hours.
Source: thescottishfarmer.co.uk