DiMuto, an AgriFintech trade management solution, has partnered with Wismettac Foods to digitize its product offering, enabling food traceability and supply chain visibility across its various import and export operations.
The agribusiness of Wismettac Foods imports fresh and frozen produce from around the world and sells it extensively to the Japanese domestic market. Wismettac Foods have shares in the imported citrus fruit market in Japan due to their position as general Japanese import-agency of Sunkist Growers Inc. The company also focuses on exporting Japanese branded fresh produce such as strawberries and apples, which has been highly valued, especially in Southeast Asia.
Under the partnership, Wismettac Foods will implement DiMuto’s digitization technology across its global fresh produce packing facilities. Pre-and-post shipment product data and QC information can now be effectively captured on one single platform and managed in real-time. This move will provide Wismettac Foods with enhanced visibility throughout the supply chain, enabling them to closely monitor product quality at every stage. By connecting this information to sales orders on the DiMuto Platform, both for exports and imports, Wismettac Foods can effectively manage product quality, reduce food waste, and minimize product quality claims. The traceability program has already been successfully implemented for Japanese strawberries, apples, and sweet potatoes, and Wismettac Foods plans to extend it to other fruit categories, both domestically and internationally, with traceability for Vietnamese bananas being deployed next.
Wismettac Foods is keen on leveraging the distinctive branding opportunities presented by DiMuto’s traceability solutions. Through the integration of DiMuto’s QR codes, all fruit supplied by Wismettac Foods can serve as a powerful communication tool, providing end consumers with access to essential product origin and provenance information. By simply scanning the QR code, consumers can seamlessly retrieve the DiMuto Product Passport, which automatically retrieves relevant supply chain traceability data from the platform. In addition to gaining insights into health information and the dedicated farmers behind the produce, consumers can actively participate in exciting lucky draw promotions and provide instant feedback to Wismettac Foods. This innovative approach allows Wismettac Foods to effectively showcase the unparalleled care and meticulous attention to detail invested in cultivating Japanese fruits, while significantly strengthening the brand presence of these premium products.
For more information:
www.wismettac.com
www.dimuto.io
