Salix Fruits, an importer and exporter of fresh fruits, continues its global expansion with the opening of its office in Sadat City, Egypt.
“This is one of the most important milestones for the company in 2023,” says Ignacio Vidales, sales manager. “In the last few years, we’ve seen a consistent increase in the offer and demand of citrus from Egypt. It has always been very competitive in terms of price in the North Hemisphere, but competitiveness has also risen with the quality. It is key for our future to open an office in this location to be close to our growers to fulfill the growing demand of our customer base around the world.”
Altogether, this means the company has six locations around the world to be close to its suppliers and customers.
Haydy Shaheen, a fruit business foreign trade specialist, will lead the Egyptian office. Her experience in product development for the Egyptian citrus industry makes her an ideal person to expand the business and develop long-term relationships with growers and exporters in Egypt.
"Developing this region is a long-awaited wish we are fulfilling today and adding a professional like Haydy to this new office is the push we needed to turn Egypt into one of the most important countries of origin for our company,” says Vidales.
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