CMI Orchards announced that Brett Reasor will be joining New Columbia Fruit Packers, LLC (Columbia Fruit) as its new CEO from 1 March 2023.
Mike Wade, the current CEO of Columbia Fruit, will transition to the role of Chairman once Reasor joins. “The tree fruit industry is complex and unique, and requires extremely capable leadership,” Wade said. “Brett’s drive for innovation and standard for excellence, plus his broad wealth of experience and the respect he holds within the industry, will take Columbia Fruit’s business into this next exciting era,” says Wade.
He further explained that the leadership Reasor will bring to Columbia Fruit imparts significant opportunities for the advancement of key initiatives slated for future development, expansion of regenerative farming efforts, sustainability initiatives and overall business growth.
“Brett brings invaluable experience from his time at Oneonta Trading Corporation as CEO, giving him a solid platform to transition into and add value to CMI’s business. The company strives to be visionaries when it comes to the tree fruit industry and adding Brett’s knowledge and expertise to our owners’ business improves our ability to be the best we can be,” added Bob Mast, president of CMI Orchards.”
Reasor, a Wenatchee native, graduated from Washington State University. In the last decade, his experience ranges from working as an industrial engineer for ConAgra Foods, a general manager for Custom Apple Packers, and most recently as CEO for Oneonta Trading Corporation. “This is a great opportunity to continue to gain knowledge in the industry, work with a great marketing base in CMI, and dive more into the long-term sustainable strategy that Columbia Fruit is developing. That’s something that I think we, as an industry, need to continue to push forward and support," says Reasor.
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