Bonnysa is taking the flavor of the Mediterranean diet to the streets of Madrid, dressing one of the Meninas of the "Meninas Madrid Gallery" urban outdoor exhibition. This is the first time that a company in the fruit and vegetable sector participates in this important art event, with the aim of conveying to travelers the importance of the Mediterranean diet with the slogan "Cultivate your naturalness."
"From November 1 to December 15, Bonnysa will participate in the exhibition -which this year featured the work from different artists, such as Los Morancos, Pablo Motos, Carmen Lomana, and Paulo Coelho, among others- with a figure (located on Gran Vía 32; the busiest street in Spain). This urban art exhibition, which takes Velázquez's universally known Meninas to the streets of the city, is one of the largest outdoor exhibitions in the world. This is the fifth edition of this exhibition and the creators are very excited to fill the streets of Madrid with color and emotion. In just a few hours from their installation, the Meninas integrated the city landscape and flooded the social networks with pictures and videos of fans who want to be the first to see them live and transmit the values of each figure."
"We at Bonnysa want to promote healthy lifestyle habits. Our commitment to the Mediterranean diet is one of the most important values that we treasure. For the first time, the Gran Vía in Madrid will feature a Menina associated with the Spanish countryside and agriculture. She'll be wearing Spanish clothing to highlight our presence in everyday life and on tables throughout Europe. We want people to know that eating fruits and vegetables is the best way to take care of themselves, to enjoy and exalt the Mediterranean lifestyle that makes us unique."
"The exhibition will last a month and a half. During that time, the company will carry out marketing actions to promote the consumption of fruits and vegetables. It will also interact with people who take a photo with the Menina and share it."
For more information:
Bonnysa
www.bonnysa.es