Founded by Patrizio Podini, MD S.p.A. is the retailer that has had the highest average growth in Italy over the past 5 years (15.6%). It is now the third chain of the discount segment in Italy, and actually the second of we only consider those with an Italian capital (with a discount retail share of 15%). MD now owns around 750 stores all over Italy served by 8 logistic distribution centers. The company employs 7000 people.
The Group recently celebrated its 25th anniversary as the company was founded in 1994. The net sales turnover in 2018 was €2.5 billion, a 7.7% increase with respect to 2017.
Patrizio Podini
Fresh produce plays a fundamental role at MD and represents 10-12% of the surface of each single store, also including organic produce.
The food sector has a range with its own brand and premium characteristics - a selection of all the best of the Italian production. It is a label that includes PDO, DOC and PGI products as well as products that are typically Italian and "made well". The Group has decided to personally sign Lettere dall'Italia®, applying its brand Front Pack and thus creating its very first brand range.
MD's development plan until 2021 envisages the opening of approximately 45 new stores every year covering 1,500/2,000 sq m. At the same time, hundreds of branches will be refurbished, with an average of 550 people hired every year. The investment will reach approximately €1 billion.
Another 21 stores in Sicily that used to be part of the Abate group will also be included. The distribution center for Sicily is located in Dittaino (Enna) and covers 30 thousand sq m.
Fresh produce section in an MD store
This growth started already in 2018, when the Group won the auction for the former steelworks in Cortenuova (Bergamo) to create the largest logistic hub in Italy for the discount channel. It cost €13 million, covers around 92,000 sq m and will require an investment of €80 million for its redevelopment and the construction of a distribution center as well as €70 million for the equipment and robotic systems.
Over the next few years, the Groups is looking to develop its network, strengthen its fresh produce segment, implement quality and checks of the highest level and strengthen the team thanks to new managerial figures.
Contacts:
Indirizzo Zona ASI - Capannone 18 
81030 - Gricignano di Aversa (CE)
Tel.: +39 081 815 6111
Email [email protected]
https://www.mdspa.it
