The main destinations for the marketing of Colombian exotic fruit are Europe, Asia and North America as well as Latin America.
According to information from Trademap, with Proexport estimates, Colombia had a share of 45.8% of the total exported by the region in 2011, reaching USD 95.3 million. Cape gooseberry, gulupa, bananas, guava jelly (bocadillo), passion fruit
and pitahaya were the exotic fruit with the most demand in international markets.
According to Proexport, exotic fruits such as passion fruit, Sweet granadilla, pitahaya, tamarillo and gooseberries produced in the country, account for 45.8% of exports from Latin America to the world. As for kiwis, blueberries, murtones
gooseberries from the country, represent 0.5% of total exports from Latin America.
Proexport has identified that Colombian fruits are widely accepted mainly in Europe, Canada and the United States, due to their characteristics such as color, taste and size. Also because they have no pesticide residues, since there is a strict control conducted by exporters, producers and monitoring Colombian entities.
In Europe, 23 countries have been identified with potential markets for export. In Asia, exotic fruit has a growing demand in Hong Kong, UAE, Saudi Arabia, Kazakhstan, Japan, Turkey, Lebanon and South Korea.
Proexport reported that the American continent offers opportunities in countries such as Trinidad and Tobago, and Chile, where an important juncture has been identified for products like cape gooseberry, papaya and yellow pitahaya. Other potential destinations are Panama, Barbados, Netherlands Antilles and Aruba.
According to information from the Ministry of Commerce, Industry and Tourism, and Dane data, exports in 2011 of Colombian exotic fruits recorded USD 48.5 million, compared to the USD 42.6 million reached in 2010.
Thus, exports were concentrated in fruits such as gooseberry which recorded USD 19.1 million, gulupa with USD 6.8 million, followed by guava jelly (bocadillo) with USD 5.3 million.
The intense promoting activity of Colombian exotic fruit, is done at major exhibitions in the world, mainly in Germany, France, Czech Republic and the United Kingdom, called Biofach, Fruit Logistica, Anuga, Alimentaria Sial Paris, and Le Salon du Chocolat.
These events potentiate Colombian products, and fruit is sold taking leveraging on
free trade agreements with the European Union, and others in the world.