Air transport could become strategic for premium fresh produce from south-eastern Sicily. The market is increasingly interested in high-quality healthy products, so Sicily could and must play a leading role, especially if Italy wants to compete with other Mediterranean countries.

The sector can now count on a new opportunity, as there is a carrier that can reach any destination at a good cost. FreshPlaza talked about it with Rossano De Luca, Cargo Country Manager Italy for FlyDubai.

Interview with Rossano De Luca
Lower tariffs
"Our prices are 20% lower than the market average, so we are more competitive. It's a great opportunity for the Sicilian sector. We've already transported considerable loads to Dubai and we're open to work with all Sicilian productions, as FlyDubai doesn't only fly to Dubai, but can reach the Pakistan, Indian or African markets."
"Our prices are 20% lower than the market average, so we are more competitive. It's a great opportunity for the Sicilian sector. We've already transported considerable loads to Dubai and we're open to work with all Sicilian productions, as FlyDubai doesn't only fly to Dubai, but can reach the Pakistan, Indian or African markets."
"We don't reach China directly but, as FlyDubai is somewhat related to Emirates, we can offer destinations part of its network. Should a carrier need to reach Singapore, Hong Kong or Melbourne, we can meet its needs."
The fresh produce market is a priority for our company, so we've implemented a campaign aimed at Sicilian exporters to promote our work. It has already let to contracts with leading operators."
Contacts:
Web: www.flydubai.com