"As a large fruit importer, we import fruit from different countries to the Chinese market all year round. As far as Philippine fruit is concerned, the imported products are mainly pineapples and bananas. These two products are very suitable for wholesale business. Our annual import volume increases steadily," said Zhong Hui, general manager of the Shanghai branch of Qingdao Guguo Industry Co., Ltd.
Since the first container of S&W pineapples was imported in 2008, the cooperation between Qingdao Guguo and S&W has been extensive. After years of hard work, Qingdao Guguo has become the main partner of S&W in the Chinese market. After about a year of research and development, S&W launched a high-end DELUXE Black Gold Honey Pineapple in early 2022.
General Manager Zhong Hui said, "Qingdao Guguo is the exclusive sales agent of this variety of pineapple in China, and we are very satisfied with the sales. This is mainly due to the fact that the overall sugar content of this pineapple is significantly higher than that of other pineapple varieties. It caters to the taste of Chinese consumers well. In addition, the black gold honey pineapple is golden throughout, and the fruit looks very attractive.”
When talking about the reasons for choosing to cooperate with the S&W brand, General Manager Zhong Hui explained, "S&W has been planting pineapples since 1896, and their planting experience is very rich, especially in quality control, which is superior to other growers. It has given us a great advantage in terms of brand marketing and quality stability.”
At this stage, Qingdao Guguo is actively developing e-commerce channels while mainly developing traditional wholesale channels, such as cooperating with Tiktok and Internet celebrity bloggers to promote sales. For different delivery channels, Qingdao Guguo has launched a variety of packaging. For example, for sales on e-commerce platforms, the packaging will be mainly 1-2 fruits, while the wholesale delivery will be mainly packaged in large boxes.
For more information:
Contact: Zhong Hui, General Manager of the Shanghai Branch
Company: Qingdao Guguo Industry Co., Ltd.
Tel.: +86 185 2155 1556
Email: [email protected]
