Industry experts claim that online fruits stores have brought a new dynamism in the fresh and imported fruits market. The trend is more prominent in larger cities, like Mumbai, where better infrastructure and a high-density population ensures that distribution is more profitable.
Many of the leading brands selling fruits through e-commerce stores are veteran businesses that have discovered the advantages of digital marketing. There are many advantages of traditional fruit traders using the internet to sell their products.
First, they can be discovered by a whole new segment of customers who might not be interested in going to their neighborhood markets to buy fruits. Second, it allows the traders to talk about the qualities and features of their fruits such as the ripeness, freshness, size, origin, and prices. Third, they can target bulk orders by wooing corporates, hotels and restaurants, and event management companies.
Fruits available at these online stores include apple, pears, grapes, kiwis, citrus fruits, cherry, plum and dragon fruit.
Source: krishijagran.com
