What effects will the economic recession have after the COVID-19 crisis? What will the recovery be like? What impact could it have on the food retail? How will it affect grocery shopping? These and many other questions are currently being asked by the entire agro-food sector and BASF Vegetable Seeds has aimed to shed some light on them through a series of interviews with experts in various areas.
Once again, BASF has shown its commitment to the entire agro-food value chain, and it is doing so by providing information to the sector so that it can make the most appropriate decisions in these difficult times. Also, with the data provided by the various experts, BASF is allowing its customers to find new business opportunities in a challenging context.
"There is currently great uncertainty in the sector," says Javier Ramiro de Peñaranda, Consumer & Costumer Manager at BASF Vegetable Seeds, adding that the objective of this initiative is "to provide as much information as possible in order to alleviate those concerns." In this way, BASF is aligning itself with each and every one of the links in the agro-food value chain, bringing the reality of the retail and the final consumer closer to producers.
In total, four interviews have been carried out, dealing with issues such as the retail, the hospitality sector, the economy in general and the new consumer profile and trends. Juan Manuel Morales, general director of the IFA Group; José María Cervera, former CEO of Makro Iberia and the person chosen to manage the reactivation of bars and restaurants; Economics professionals and the Nielsen consulting firm are, in this order, the interviewees and those who are providing valuable information so that the sector can lay the foundations for its short-term future.
The proximity model, under the spotlight
Juan Manuel Morales, general director of Grupo IFA, has been the person chosen for the first of this series of interviews.
For the general director of the IFA Group, the economic recession will undoubtedly affect consumer buying habits. From now on, "they will be paying more attention to the prices." But that doesn't mean that value-added products will disappear from the shelves, or that trends that had already been identified before the health crisis are being neglected.
The rest of the interviews can be seen as they are published in the following link.
For more information: www.nunhems.com
