At the moment, the line includes two products - ready-to-eat bagged apple slices and natural apple juice in a glass bottle. The bags weigh 80 grams, more or less the weight of a single apple, whereas the juice is available in 250 ml and 1 litre bottles.
FreshPlaza talked to Giampietro Perico, business unit manager for VOG Products, at Macfrut 2013. He reported that, "we wish to appeal to those who don't eat fruit any more, like for example school kids for their break or even adults for their lunch."
Giampietro Perico.
Once bought in supermarkets, the apple slices can be carried around and eaten any time: "It's a natural product with no preservatives. Only a few drops of lemon are added to keep the flesh fresh."
Apple slices have a yellow or red skin depending on the type available. "We are still testing this product on the Italian market and we will have the first feedback at the end of the year."
Leni's apple juice is the juice of either 10 or 3 apples depending on the format. It is a tasty natural drink without water, sugar, preservatives or colourings.
Giampietro Perico told FreshPlaza that "apple juice is not very popular in Italy, unlike other European countries. Then again, the culture of pure 100% fruit juices was only recently introduced in the citrus fruit sector as well. Consumers are only just appreciating the shift from juice from concentrate to fresh juices, therefore we feel it is a question of promoting these natural alternatives and getting people to taste them."
Tests are being carried out also on apple juice. The product is always sold in the fruit and vegetable section. Perico affirms that "we wish to intercept those who don't eat fruit and vegetables any more and we want to do it with a practical, convenient and easy to use product. Because today natural products can reach consumers in new ways without losing taste, freshness and nutritional content."
After taking part to Macfrut 2013, Leni's will be in Orticolario from the 4th to the 5th October for the event reserved to nursery gardeners at Villa Erba, on the Lake Como.
Click here to download the profile of VOG Products.
For further info:
www.lenis.coop
www.vog-products.it
