Mango selfie promotion kicks off
The National Mango Board’s (NMB) Mango Selfie promotion is here to kick off the new year. The program will connect with shoppers at the retail level by capturing their #MangoSelfie on Instagram for the opportunity to win prizes. Retailers are encouraged to participate and drive mango sales during this time of the year when consumers are most excited about healthy food choices. Store level incentives available for participating stores.
“The NMB recommends that retailers increase their display space for mangos, build big beautiful and eye-catching presentations, and use POS materials to educate shoppers about mango how-to’s and nutritional value,” stated Valda Coryat, Director of Marketing at the NMB. “This is also a great opportunity for retailers to involve their social media teams to promote #MangoSelfie and create an exciting platform for this super fun superfruit!”
Last chance to order POS kits is February 9, 2018
The kit includes the promotion flyer with the official rules, along with a selection of POS materials, including the program header card, education and nutrition information. Mango suppliers can help by telling their retailers about the contest and ordering POS kits for them at mango.org/SelfieRetail.
For more information:
National Mango Board
+1 (407) 629-7318
Publication date: 1/12/2018
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