PMA will analyze the fruit season in a seminar next week

The fruit season and its projections in the short and medium term, among other issues, will be analyzed at the PMA Breakfast Seminar, an event in which PMA partners get together to discuss the most relevant topics for the fruit industry. The event will be held in conjunction with Cenem, an organization that brings together packaging suppliers, to emphasize the relevance of packaging for this industry.


 
Andres Rodríguez, who has represented PMA in Chile since May of this year, said they would review Chile's position in global market, and a series of variables that have become relevant in recent years, such as new existing varieties, new species, sustainable production, introduction of smart packaging, and new communication with consumers, among other issues.
 
Isabel Quiroz, the Executive Director IQonsulting, will present an overview about these new varieties focusing on the most relevant ones, i.e. table grapes, apples, and the star products of the current export season: cherries, blueberries, and nuts.
 
They will also make a commercial analysis of the current season and discuss their expectations regarding future volumes, harvest times, fruit quality and markets. In addition they will be hearing from representatives from the United States and China, two of the main destinations worldwide for the Chilean fruit, Rodriguez said.


 
Fernando Soberanes, from Giumarra, United States, and JP Zhang, from Eachtake, China, will attend the event. Giumarra is a company from the United States that imports and distributes fruits throughout the US market. Eachtake Group is a wholesaler and retailer of fruit in China, it imports directly, and sells through its own stores and online.
 
The seminar will be held on December 6, at the Hotel Plaza el Bosque in Santiago. Innovation in packaging for fruit will have a relevant space in the event, which is why Mariana Soto, from CENEM, and the main suppliers of packaging in Chile will have a presentation.
           
PMA seeks to connect, inform and provide solutions for the horticultural industry. It was established in 1949, it has 2,800 member companies in 53 countries and has representatives in seven of them: Chile, China, the United States, Mexico, Brazil, Australia, and South Africa.

Publication date: 12/1/2017


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