Food Matters Live:
UK: The Great Fruit & Veg Adventure wins prestigious award

Food Matters Live announced the winners of its inaugural awards, which celebrate the incredible innovation that continues to shape the future of food and drink. 



These outstanding awards recognise the creativity and inventiveness of industry to produce products, ingredients and marketing that meet the ever-changing demands and palates of health conscious and trend-hungry consumers.

The Great Fruit & Veg Adventure is very proud to have won the overall Food Marketing Campaign of the Year Award at the event. 



Max MacGillivray and Founder stated “Having set up this inspiring initiative to educate kids, their families and schools as to where amazing fresh produce comes from and why it is so good for us all, to receive such industry recognition confirms that we are heading in totally the right direction to answer the obesity crisis...eat more fantastic fresh produce. 

If we can continue our Adventure to educate one and all about fresh produce we are very hopefully we can make and create a real difference and sell more fresh produce for the great UK and International businesses we look to represent”



The winners of the new Awards are:

Innovative ‘Better for You’ Product of the Year
Avocado Oil Mayonnaise Classic 
Hunter & Gather Foods Ltd

Innovative Natural and Organic Product of the Year
Pomegranate Molasses & Turmeric Raw Kale Chips
Biolicious  

Most Innovative Food to Go Product of the Year
Snackamole™
Born Tasty Ltd

Best Natural Ingredient for Health and Wellbeing 
Spectra™
Van Eeghen Functional Ingredients

Best Functional Ingredient for Health and Wellbeing
SlimBiome®
OptiBiotix Health Plc

Sustainability Initiative of the Year
Rice Sustainability Initiative
Mars Food UK

Best Food and Drink Process or Technology
evapEOS technology
Ederna

Innovative Packaging Design of the Year
Heat & Eat
Fairfields Farm Produce Ltd

Marketing Campaign of the Year
The Great Fruit and Veg Adventure

New Food and Drink Product of the Year
I Sea Wraps
Seamore

Rosemary Water – sparkling variant
Rosemary Water

For more information:
Max MacGillivray
The Great Fruit & Veg Adventure 
Tel: +44 (0) 1284 715055
max@thegreatfruitandvegadventure.com 
thegreatfruitadventure.com

Publication date: 11/29/2017


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