“The import of fruits to China have steadily increased year on year, and the varieties of imported fruits have also seen an increase. Imports of cherries, blueberries, avocados and durian increased most. In my opinion, compared with last year, the total import of fruits this year has increased by 15%-20%.” Zhao Xinwen, general manager and chairman of Beijing Thaihechuangye International Trading Co.,Ltd said.
The Minister of the Agriculture Department of Turkey visited the company on September 22, 2017
Zhao Xinwen (in the middle), chairman of the company, visiting an orchard in Spain (Valencia)
Zhao Xinwen, chairman of the company (right), visiting a cherry orchard in San Francisco, Chile
“There are four main reasons leading to the continuous growth of imports: First, people's income increases year by year, which consumption among consumers. Second, the import season of many imported fruits is opposite to that of domestic fruits, as a result, imported fruit effectively fills the season gap in the domestic market. Third, some imported fruits have not started to be planted in China due to restrictions on production environment. The fourth reason is due to advanced planting technology and agricultural systems, which means that the quality of imported fruits is generally higher then those found locally.”
Bananas from Vietnam are sold under the company's registered brand "JinYuanXian"
Company personnel at a durian plantation in Thailand
Company chairman Zhao Xinwen (right) is elected as “King of Imported Fruits” at Beijing XinFaDi Agricultural Products Wholesale Market
“Located in Beijing, XinFaDi international green logistics park has several stalls, and since 2012, through independent import trading and import and export processing, we have been importing high quality fruit, including cherries, bananas, durian etc. These come from many countries including Chile, Thailand, Vietnam and the United States. Through traditional sales channels, our fruits are sold to wholesalers, supermarkets and e-business platforms in 1st and 2nd tier cities in China. Among them, durians from Thailand and bananas from Vietnam are sold under our company's registered brand ‘JinYuanXian’.”
Company personnel at promotional event Poland Apple
Company personnel at a Kiwi orchard in New Zealand
Minister of the Agricultural Department of Poland visiting Beijing XinFaDi Agricultural Products Wholesale Market
"Beijing market throughput is increasing, our trading is gradually go out, at this moment, the volume of direct import of the company accounts for more than 50% of our total imports. Last year alone, we sold more than 50 containers of Chilean cherries, and the annual imported durian reached more than 500 containers. I believe, with the development of the cold chain industry, positive national import and export policies as well as our improving own trade ability, we will bring more high-quality global fruits to domestic consumers in the future."