Chiquita chosen as American parents' most beloved banana brand
Chiquita Brands International debuted in 2017 its new campaign ‘We Are Bananas’.
The campaign is changing the conversation around its brand and the banana category by being present in culture, and establishing an emotional, playful conversation among its consumers.
The new brand campaign coincided with the results of the 2017 Brand Love Study by Smarty Pants. The study, now in its 9th year, identifies the brands that capture the heart of parents and their kids across America.
Chiquita was included for the very first time in the study, and was chosen by parents as the most loved banana brand. It ranked #14 among Parents Top 50 brands within 347 brands and across 20 categories.
“We are honored for our brand to have been included for the very first time in the study, and for having obtained such a high recognition”, said Chiquita Brands International’s president and CEO, Andrew Biles.
Publication date: 11/8/2017
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