Launch of freshADS℠, produce marketing solution
Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) has announced the nationwide launch of freshADS℠, a first of its kind marketing program positioned within the produce department. freshADS℠ was developed in partnership with Twist-Ease, Inc. and has been designed to help both brands and retailers combat the steady decline in center store grocery sales. freshADS℠ was created through extensive research conducted with shoppers, brands & retailers, all of whom were looking for inspiring meal solution ideas to aid in building the basket. freshADS℠ is currently available in over 2,000 grocery stores, across 35 states, and 19 different banners.
Produce is ripe for in-store marketing with traffic and sales at an all-time high. Shopper preferences are shifting to eating healthier along with a desire to buy more local and fresh items more frequently. FMI reports Produce being a roughly $60B business and growing. The biggest problem retailers and brands are facing is that many of these trips only include produce, leading center store grocery sales to decline.
Insignia’s CEO, Kristine Glancy, commented, “freshADS℠ provides an innovative approach to promote and drive in-store awareness of our client’s products at the beginning of the shopper’s journey.”
Stacy Vossberg, Vice President of Innovation, continued, “For a growing number of shoppers, produce is the highest profile and most visited department within a grocery store. freshADS℠ is a vehicle that works hard for both our retailers and brands, because it helps drive traffic to center store, inspire shoppers with meal solutions and increase overall basket size. freshADS℠ also provides a new performance metric that primarily exists out-of-store, building brand awareness through impressions. Brands are spending millions of dollars a year to reach active shoppers outside of the store, now we have an in-store solution.”
For more information:
Insignia Systems, Inc.
Tel: (763) 392-6200
Publication date: 11/7/2017
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