Giorgio Spinetti (Top Melon)
Italy: Canary yellow melons available September and October
"Our melon campaign will continue throughout September and October with canary yellow melons, which will replace the netted varieties. 2015 has been quite positive - it started slow because of the delay on the early varieties but June and July were good due to the hot temperatures, which supported consumption. Demand decreased in August, leading to lower prices, but they did not affect the campaign," explains Giorgio Spinetti, owner of Top Melon with his brother Gianni (in the photo below).
Left to right: Marco, Giorgio, Gianni and Chiara Spinetti. Marco and Chiara are Giorgio's children and work for Top Melon.
"We finally had a hot summer with little rain. It helped consumption as well as improving the quality of the fruit."
"I am noticing a continuous improvement in the varieties we are introducing and I expect they will soon replace the ones we are cultivating now. These melons have a better shelf-life, appearance and taste, which might lead to an increase in consumption. This in fact generally depends on the quality of the fruit rather than on the prices, as the product is generally quite cheap."
Publication date: 9/3/2015
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