Domex Superfresh Growers® is gearing up for the launch of their “All About Apples” photo sweepstakes. Aimed at driving fresh apple consumption, the contest will launch on their Instagram, Facebook, Twitter and consumer blog.
“We are seeing a great benefit with our online consumer-focused contests,” says Mike Preacher, Director of Marketing & Customer Relations. “Social-media promotions like the ‘All About Apples Sweepstakes’ creates an online dialogue with our consumers that help us stay updated on the pulse of our online community. This contest generates excitement in the apple category, helping increasing sales for our retail-partners.”
Superfresh Growers has updated their digital social content kit with new health-focused graphics, prewritten tweets, orchard photography, and mouth-watering apple recipes. The content kit has been designed to easily plug in to a retailer’s social content calendar and workflow, saving their Social Community Manager’s time and resources.
“Our retail partners have found great success with our content kits,” says Preacher. “We are also able to customize the kits to the needs and goals our retail partners, optimizing their social media presence.”
To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off how Superfresh apples are a part of their back-to-school and fall activities. The image caption should include the Superfresh hashtag #EatApples and the company should be tagged: @Superfreshgrowers. The photo sharing sweepstakes runs from September 1 until October 31, 2016.
Through a random drawing held in early November, three winners will be announced. One Grand Prize winner will receive a gift card for $1,000, one First Prize winner will receive a gift card for $500, and one Second Prize winner shall receive a gift card for $250.
For more information:
Mike Preacher
Director of Marketing & Customer Relations