Soil Association urges UK public to make a small change to organic

The Soil Association has launched 2014’s Organic September campaign – the UK’s biggest celebration of all things organic, which takes place in a year which saw the organic market return to growth and scientific evidence showed nutritional differences in organic vegetables, fruit and cereals Building on the success of the 2013 campaign, which saw a sales increase by 9 per cent during September, this year’s theme is once again Small Changes, Big Difference.

Consumers are encouraged to make one small change to their shopping habits in order to make a big difference to sustainable food, animal welfare or the environment. Some of the small changes people can make include switching to organic milk, eggs, apples, choosing an organic moisturiser or even buying an organic cotton t-shirt. For example, if 20 families switched to organic milk, another cow will be free to range on clover rich organic pastures.

By telling the Soil Association what organic product they’ve bought this September, consumers could also be in with the chance of winning a year’s free supply of electricity from Good Energy, a 100 per cent renewable electricity company, who are supporting this year’s campaign. For more information about how to enter, please visit www.soilassociation.org/win.

Throughout September members of the public will also be asked to vote for their favourite organic products in the 2014 Organic Awards. This year’s awards have seen the categories extended from food and drink to cover all things organic – from eating out and holidays, to skincare and clothing. For more details about the awards and how to votes, visit www.soilassociation.org.uk/organicawards.

For more information and the latest update, visit www.soilassociation.org/smallchanges.