Promotions were carried out also throughout the Ramadan, which will end on 27th July: "in one single month, we shipped 150 pallets of stonefruit (peaches, nectarines, apricots and cherries), i.e. over 75 tons of fruit."
"We have also increased our exports to Saudi Arabia. We currently reach these markets by air, but we are also considering shipping the medium-late varieties by sea."
In a normal season, the 2-3 weeks needed for maritime transports should not be a problem even for perishable goods, but the bad weather this year affected shelf-life."
"Internalisation is helping tackle the summer fruit crisis, but the fact that flight costs are high means less countries can afford them. The Middle East is a strategic market, which can guarantee interesting prices for high-quality produce, but we cannot put all our hope on that. Still, we will dedicate a lot of attention to it."
Contacts:
Apofruit Italia
Viale della Cooperazione, 400
47522 Pievesestina di Cesena (FC)
Tel.: (+39) 0547 414822
Fax: (+39) 0547 414867
Email: info@apofruit.it
Web: www.apofruit.it