"France: "Herbs are currently a hot item"

Increasing demand 

"The herbs market is a real niche market," she continues. "But there are many players, so you have to differentiate yourself, also through the packaging. We started exporting three years ago, which is not easy to do, considering it is a fresh product. Nevertheless, we have observed an increasing demand from various countries, especially from the UK, Ireland and Eastern European countries. In France we guarantee delivery within 24 hours and in the rest of Europe within 48 hours." According to Adriana, it is difficult to compete in the export markets. "Here in France, for example, labour costs are higher than in Spain."

The herb production takes place in a total of ​​25 hectares on the coast of the Mediterranean Sea, both in the open air and in greenhouses. "Here we have the ideal weather to grow excellent quality herbs," says Adriana. She assures that the firm has a wide range of herbs, "including some whose demand continues to grow, such as basil, coriander and mint. Chives are another popular product. We supply almost all year round, as in winter we import from Morocco and Israel."