Bloom Fresh™ has appointed Fiachra Moloney as its chief marketing officer (CMO).
Moloney brings a wealth of experience in brand building and category value creation, having worked with renowned brands such as PG Tips, Lipton, Gillette, Dove, and Pringles during his tenure at Procter & Gamble, Kellogg's, and Unilever. Most notably, Fiachra played a key role in transitioning Unilever's tea business in the UK and Ireland to private equity as part of CVC Capital Partners' acquisition. His track record of creating value for consumers, retailers, and growers aligns perfectly with Bloom Fresh's mission to be a global leader in fruit innovation, using natural breeding practices to build a healthier, tastier, and more sustainable future for growers and consumers worldwide.
Fiachra Moloney.
"Bloom Fresh's commitment to bringing innovation and value to the global produce markets aligns perfectly with my passion for building brands that have a positive impact on the world. I am excited to be part of a team that is transforming the industry," said Moloney.
Moloney will focus on enhancing consumer engagement, strengthening relationships with retailers and growers, and supporting Bloom Fresh's natural breeding innovation programs. These initiatives are poised to revolutionize the category and bring unprecedented value to all stakeholders.
"We are delighted to welcome Fiachra to the team," said Josep Estiarte, CEO. "His extensive experience and proven track record in brand management and market development make him the ideal leader to drive our marketing efforts and deliver value across the supply chain."
For more information:
Marie-Anne de Béjarry
Bloom Fresh
marieanne.debejarry@bloomfreshglobal.com
www.bloomfreshglobal.com