Gisborne based produce company, First Fresh, announced that Kiwi Rugby star Renee Holmes will be the company's first ever brand ambassador. The new two-year deal will commence from early April, just as the 2024 fruit supply season gets underway.
It's the first ambassadorship agreement for the company as it looks to take its First brand closer to the consumer. "To have Renee who is a born and bred Gisborne girl on our team to help us tell our story is fantastic. We partnered with Renee last year for a Persimmon campaign on social media and this proved to be very successful. We share common values and the plan now is to take this cooperation even further, which is very exciting," says First Fresh Sales and Marketing Director Grant Walsh.
The partnership will see Holmes represent the brand across a selected group of Citrus products throughout the year and continue with Persimmons during their season to further increase awareness of First brand fruit. Their key goals are to highlight when fruit is available how best to eat and prepare them and generally showcase the benefits of Gisborne grown citrus to a wide audience.
The campaign will be largely based around social media and will help to create awareness as well as consumption and really highlight the fact that Gisborne is the premier growing region for Citrus and Persimmons and that First brand products look and taste great. Competitions and give-aways will feature throughout the campaign.
"I am really excited to team up with First Fresh. To have that connection to my hometown and to help make people aware of the benefits of eating healthy. I grew up eating Citrus and Persimmons from Gisborne and still do, it helps me achieve what I need to achieve every day," says Holmes.
For more information:
Justine Hurlstone
First Fresh
Email: justine.h@firstfresh.co.nz