US: Jamba Juice launched new blended range

Jamba Juice JMBA announced today the launch of their juice blends platform into over 700 stores. Three new juice blend beverages, available starting Tuesday March 13th, are a complement to Jamba's existing fresh squeezed carrot, orange, and wheatgrass juice offerings.

The three new juice blends include: a juice blend of fresh squeezed orange juice, carrot juice, and bananas; a juice blend of fresh squeezed orange juice and mangos; and a juice blend of fresh squeezed orange juice, strawberries, blueberries and raspberries.

"The expansion of our fresh juice offerings is only 'Phase One' of our fresh juice initiative, with more to come," said James D. White, chairman, president, and chief executive officer, Jamba Juice Company. "We will continue to innovate in the health and wellness space and have plans concurrent with our 'Store of the Future' work to deliver new juice bar concepts in San Francisco, New York, Los Angeles, and Seattle. We will continue to look for bolt-on acquisitions to expand our fresh juice offerings and, as the leading health and wellness brand in the quick service restaurant space, enhance our legacy in fresh fruit and vegetable juicing."

Source: www.marketwatch.com

Publication date: 3/6/2012

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