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UK: Consumer group calls for stricter application of 5 a day labelsConsumer group Which? is calling for stricter rules on the application of the 5 a day label on food products.
The label, unveiled in 2003 to show consumers which foods would contribute one portion to the recommended 5 per day, is widely respected by those in search of a balanced diet.
Which? claim that the label is being misused in foodstuffs that contain a single serving as suggested, but that are also high in unhealthy nutrients.
They cite as an example the recent discovery of a Marks and Spencer pasta meal that, admittedly, contain enough vegetable to be considered one portion, but that also contained as much as half the recommended daily fat intake. Marks, however, have asserted that the label would not usually have used on such produce and was in fact, a mistake.
Executive Director of Which?, Richard Lloyd, said, "Some of the labels found on shop shelves, whilst not illegal, could hide the contents of the product or be confusing to customers. We think food manufacturers should not use the 5 a day label on products with high levels of unhealthy nutrients."
The Department of Health however, appeared to disagree, pointing out that there were strict compliance rules breadth in place for the use of the label.
Publication date: 2/17/2012
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