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Red Egg, Sweet Pepper Power and Angello
Germany: Novelties: The Greenery at Fruit Logistica

The Greenery presented various novelties again at the Fruit Logistica in Berlin last week. Examples of these were the mini pepper Sweet Pepper Power, the new variety plum tomato Red Egg and, in cooperation with Syngenta Seeds, the Angello Sweet & Seedless Pepper. This last mini pepper won the Fruit Logistica Innovation Award 2012.



Yvonne Geurten with the novelties at the Greenery-stand

Angello Sweet & Seedless Pepper
The Greenery and Syngenta Seeds present the Angello Sweet & Seedless Pepper.
This new variety mini pepper has a fresh, sweet and crispy taste, a distinctive red colour and has no seeds. The seedless pepper is a healthy snack, which can be eaten at any time during the day, at school as a fruit snack, but also as a boost after sports or as an in-between during a day trip.
 
The Angello Sweet & Seedless Pepper is an innovative variety, developed as the result of natural improvement. The development of the fruit without seed is new for peppers. During the cultivation process various pepper varieties were combined, so that a high quality pepper plant resulted with guaranteed seedless properties.
 
Syngenta know about seed improvement, product development and cultivation support. The Greenery have an international market base, product and logistic knowledge and direct contacts with growers. The cooperation between Syngenta and The Greenery has, because of this, a good basis when launching a unique product in the market. The cooperation offers synergy, not only for both companies, but even more so for the growers and consumers.
 
The Angello Sweet & Seedless Pepper is being offered in a snack packing. To be able to offer the Angello Sweet & Seedless Pepper all year round, cultivation takes place in Spain, Israel and the Netherlands. The Greenery is the exclusive selling partner of the Angello Sweet & Seedless Pepper for North and Western Europe. With 'the ideal snack pepper' Syngenta Seeds competed for - and won - the Fruit Logistica Innovation Award 2012.
 
Sweet Pepper Power
Mini peppers have won their spot in the shop. But the consumer does not like the seeds. After three years of improvement, The Greenery together with grower Dolf Boekestijn, introduces a unique pepper variety without seeds at the Fruit Logistica. The fact that the Sweet Pepper Power has no seeds is unique. The shape of this mini pepper is identical to a normal pepper, only smaller: length 25-55mm, diameter 25-40mm. The mini pepper is lovely and sweet and full of taste, has a pleasing colour causing children to adore this snack. Because there are no seeds in Sweet Pepper Power they are easy to fill and ideal as a healthy snack. Because of the limited vulnerability it is a simple matter to take the orange mini pepper anywhere. Nice for at school as a fruit snack but also as a boost after sport or as an in-between during a day-trip. 
 
The Greenery had been interested in the development of a mini pepper without seeds for some time. From consumer research it has become clear, that the most frequently mentioned drawback of the pepper is that it contains seeds. The supplying of surplus value is an important part for The Greenery in the strategy of the organisation. The Greenery will continue to invest in new products, concepts and services, so that we remain an important partner for our growers and customers.
 
Dolf Boekestijn of the company P. Boekestijn & Zn said: “We saw a growing necessity with the consumer for extraordinary peppers. After years of tests, selections and trials the mini pepper without seeds appeared from one of the tests. After that it took three years to arrive at this Sweet Pepper Power. Central with us is what the client wants. We are totally focussed on that with our cultivation and packing hall. Every year we show what our most important customers require and work together with The Greenery in order to market the new product."
 
The Sweet Pepper Power is available from the middle of March till the end of October inclusive.
 
Red Egg
The Greenery introduced a new variety of plum tomato during the Fruit Logistica 2012:

the Red Egg. The Red Egg is already now regarded as the plum tomato for the next ten years as a result of the different possibilities when using the product.
 
The  Red Egg tomato has a deep red colour, an oblong form and is surprisingly versatile. The tomato can be used in soups, sauces and pasta and has more pulp than other plum tomatoes, only losing a little liquid when cut, without losing taste. This means that the tomato is very suitable for use in salads, on sandwiches and in stir-fry dishes. The egg-shaped form of the Red Egg tomato makes for well formed discs when cut.
 
The Red Egg has been developed in close cooperation with the growers group Red Fresh of The Greenery: Themato, Nico Duyvestein and Fred van Zeyl. Martien Duindam of Themato said, “Together with The Greenery we looked for a many-sided and unique product. With Red Egg we found this product. For our group of growers the Red Egg is a tomato with which we can connect with the wishes of the customers. For The Greenery the plum tomato is a good extension of the assortment fruit vegetables. We not only offer Red Egg to retail, but also to food service organisations, such as hotels and restaurants. In order to guarantee the supply of the plum tomato all year round international cultivation under the formula Red Egg is necessary. This is the next step in the development process."
 
The Red Egg is of the variety Romanella. The egg shaped tomato is available from the beginning of April and sizes are as follows: 60-80grs, 80-125grs and 125grs and more. The tomato is packed in various packings, on which the product is shown in a conspicuous way.
 
 

Publication date: 2/15/2012
Author: Gerard Lindhout
Copyright: www.freshplaza.com


 


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