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Strengthening European position

Calbee UK acquires Seabrook's potato chip brand

Calbee UK, the UK subsidiary of the Japanese snack food giant has acquired UK potato chips producer Seabrook Crisps for an undisclosed sum. According to Calbee, Seabrook's 'iconic' brand of potato chips - which includes straight cut, crinkle cut and lattice chips, as well as low-calorie snacks - will make a good addition to its own portfolio.

"Bringing together Calbee UK which boldly strives to disrupt the UK snacking category through exciting innovation, with the strength of the iconic, dynamic, challenger Seabrook brand, is a powerful move to leverage our combined strengths, accelerate our growth and increase our market penetration," said Richard Robinson, Calbee UK's Managing Director.

"Seabrook is a company with a great history, tradition and numerous first to market initiatives, and serves as a perfect complement to the ambitious, young business that is Calbee UK. We are firm believers in the power of iconic, local hero brands, and we aim to leverage these strengths for further expansion," he added.

Seabrook will continue to operate as a standalone company, led by current CEO Jonathan Bye.

Source: bakeryandsnacks.com


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