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US (WA): Pink Lady® apple juice available at Haggen for Valentine’s day

Something new is now available for the fans of the Pink Lady® Brand Apple just in time for the most romantic of holidays as Haggen Food & Pharmacy and TOP Food & Drug have added its juice to the selection of items available at its 30 stores in Washington and Oregon.

Fresh-pressed Pink Lady® Apple Juice is becoming available at those stores a few days ahead of Valentine’s Day and in doing so joins a rotating lineup including juice from Washington State grown Gala and Honeycrisp apples.

Already known for its support of growers in the Northwest, Haggen and TOP Foods added the pure Pink Lady® Juice product to their lineups on Wednesday, February 9 and in doing so enhanced the development of a new value-added product for Pink Lady America LLC, headquartered in Yakima.

“Our hats are off to the folks at Haggen and TOP Foods for this very public support of our apple growers and for the marketing of their apples in another tasty form,” says Alan Taylor, Pink Lady America marketing director.

“It fits perfectly with our plans to use the value-added category to continue the building of the Pink Lady® Brand. This apple has already proven to be very popular in the apple slicing market, so we are delighted to see it now being sold as a juice product especially by the largest independent grocery retailer in the Pacific Northwest.”

The 100-percent unsweetened, unfiltered Pink Lady® Apple Juice is available at Haggen and Top Food stores in Washington and Oregon in 64-ounce plastic bottles.

Alan Taylor
Pink Lady® Apple Juice
Tel: 509-961-9186.

Publication date: 2/10/2011


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